Index
Digital Marketing
SEO & Copywriting
Social Media
Illustration & Publication
Graphic & Web Design
2D Animation and Video Editing
Digital Marketing
My journey into digital marketing began with a Master’s program in Digital Marketing and Communication Management at IAAD.
Shortly after completing it, I started working as a Digital Marketing Specialist and then transitioned into the role of Coordinator at the US-based company Nembol.
Campaign Strategy & Execution
I’ve worked on planning and running digital campaigns across different platforms, like YouTube, where I experimented with AI tools to speed up and improve the video creation and editing process. I also created content for websites, newsletters, and social media, always trying to keep things on-brand and meaningful for the audience.
Data Analysis
Tracking results is something I really value. Throughout 2024, I focused on analyzing user behavior to understand who we were reaching and how to improve their experience. This helped us rethink parts of our strategy and make more informed decisions.
Project Coordination
I helped keep marketing projects on track by managing timelines and coordinating with teammates. I was often the link between different parts of the team, especially when it came to gathering updates and preparing reports.
SEO & Copywriting
I’ve been writing since I was a child, starting with personal thoughts, then a Tumblr blog, and eventually putting stories on paper.
I published a book titled Tre Fiammiferi, and over time, turned my passion into a career. Today, I work in SEO at Nembol and also take on freelance projects in my spare time.
In 2024, I was awarded a scholarship to serve as a tutor and completed a Master’s in Writing & Visual Storytelling at Scuola Holden.
I regularly updated and created articles for the company blog, making sure they were SEO-friendly and easy to read. I also added Schema markup to help our content stand out better in Google search results.
Illustration
Since 2018, I have participated in both group and solo exhibitions. I have worked as an illustrator for publishing houses and production companies. I published a graphic novel and illustrated the covers of around a dozen books, some of which also included interior illustrations I created. Additionally, I have designed and developed board games.
Graphic & Web Design
I have been working as a freelance Graphic Designer since 2018. Starting from editorial design, packaging design, brand design and finally web design.
2D Animation and Video Editing
I developed this skill during my university studies, where I created several short films. In 2020, I had the opportunity to animate the music video for the song Amarcord by the artist Mameli. Afterwards, I shifted my focus to infographics and shorter animations for Nembol.
Social Media
Since 2018, I have managed my Instagram page @sabeth_art, which currently has 60,000 followers. Since 2021, I have also managed the Instagram account of @ritamonforte_, a contestant on the 11th season of MasterChef Italy. For her brand, we developed a social media strategy, defined a visual identity, and created a content plan for YouTube.