Digital Marketing and Web Management
Speaker at the SAA event
On February 12 (2025), I had the opportunity to speak at a university event at SAA – School of Management, Università di Torino.
During this event, I had the chance to talk about Digital Advertising and Social Media in front of over 300 people. It was my first experience speaking as an “expert” in front of such a large audience, and it was an incredibly exciting and valuable experience for my professional growth. That afternoon served as a moment of reflection on how much more there is to learn and share in this field.
During my presentation, I shared some best practices for using social media, with a particular focus on Instagram, and a little overview on how to run Ads campaigns.
The event covered various topics in digital marketing, including branding, web design, and SEO, with sessions led by Regina Garza Chapa, Federica Dal Tio, and Isabella Sara Novack, who contributed their insights and made the afternoon so engaging.
Nembol - Digital Marketing Coordinator
11/2023 – Current
I have managed various aspects of digital marketing.
In the area of SEO, I handled keyword research, link building, performance tracking, copywriting, and the layout optimization of articles, landing pages, and campaigns.
SEO and GEO
Since October 2024, I have been working on optimizing articles for GEO (Generative Engine Optimization). The goal is to ensure that, in the era of generative AI and Google’s AI Overviews, and with the resulting drop in click-through rates we are experiencing in 2025, there is still a way to maintain visibility in users’ SERPs. This involves using specific language in the articles and implementing appropriate markup in the underlying code, so that content is properly displayed and recommended within Google’s AI Overview
If you want to see more about this topic
Social Media Marketing
As for social media marketing, I planned and created strategies and their relative contents (YouTube, Facebook, and LinkedIn). In terms of marketing automation, I developed automated video campaigns with Heygen.
Web Management
Since 2018, my passion for graphic design and website development has led me to constantly redesign and improve my personal website. I have also worked on various university and professional projects.
For paolacirillo.it, I handled web optimization and speed improvements. I’m currently working on an SEO project with Dr. Cirillo to increase organic traffic and conversions from Google.
I contributed to the visual design of the websites anemonia.it and ritamonforte.it.
Currently, I’m manage every aspect of nembol.com and help.nembol.com.
I have experience building websites using HTML and CSS, as well as with WordPress and tools like Divi and Elementor. In 2025, I also developed and launched altmemory.com, including its setup, registration with various Google services, blog creation, and integration with tracking tools.
I design UX/UI interfaces primarily using Figma, with additional support from Zeplin or Framer for handoff and interactive prototypes.
CRM and Growth Marketing
I also managed newsletters using MailUp and set up automated email series through CRM tools.
As a community and communication manager, I took care of customer support through Intercom and direct messaging on platforms like Instagram, Facebook, YouTube, and Reddit.
I have also carried out customer data analysis to optimize products and communication strategies. In growth hacking, I ran experiments to improve conversion rates and identify new channels for scalable growth.
Finally, I established partnerships with influencers, bloggers, and other brands to expand reach and visibility.
My website is currently under construction, so some information might still be missing.
Contact me if you want to know more about my work experience and projects.