SEO & Copywriting
Writing has always been the best way for me to communicate my graphics and illustrations. I write out of passion, and I’ve had the opportunity to deepen this skill thanks to the Master’s program in Writing and Visual Storytelling from IAAD and Scuola Holden.
Nembol
SEO
My first goal was to increase the website’s organic traffic. Since the beginning of 2024, many pages have improved their average ranking from around 25th position to 8th, bringing numerous articles to the first page of search results. As a result, page views have increased by 178% year over year. Unfortunately, this growth has also coincided with the rapid adoption of AI in search engines, which has negatively impacted click-through rates. For this reason, we have implemented a GEO (Generative Engine Optimization) strategy alongside our SEO efforts.
GEO
Since October 2024, I have been working on optimizing articles for GEO (Generative Engine Optimization). The goal is to ensure that, in the era of generative AI and Google’s AI Overviews, and with the resulting drop in click-through rates we are experiencing in 2025, there is still a way to maintain visibility in users’ SERPs. This involves using specific language in the articles and implementing appropriate markup in the underlying code, so that content is properly displayed and recommended within Google’s AI Overview
Since October 2024, I have been working on optimizing articles for GEO (Generative Engine Optimization). The goal is to ensure that, in the era of generative AI and Google’s AI Overviews, and with the resulting drop in click-through rates we are experiencing in 2025, there is still a way to maintain visibility in users’ SERPs. This involves using specific language in the articles and implementing appropriate markup in the underlying code, so that content is properly displayed and recommended within Google’s AI Overview
Social Media Copywriting
I worked on scriptwriting for YouTube videos for Rita Monforte, a contestant from MasterChef Italy Season 11, as well as for both traditional and AI avatar videos for Nembol.
I’ve also written copy for social media posts for various clients, but a particular focus was on managing all the content and communication for my artistic profile, @sabeth_art, on Instagram.
I’m currently developing my new personal project, @elisabetta.digital, where I’ll be sharing content about digital marketing and social media copywriting. The launch is scheduled for January 2026.
Publications
Tre Fiammiferi
In 2020, I published my book Tre Fiammiferi, which I entirely wrote and illustrated myself. The book was published by New Book Edizioni (Rovereto) and consists of 160 pages, including an English translation. This project marked an important milestone in both my career as an illustrator and as a writer.
Giusto il libro
In the autumn of 2020, I published my short graphic novel Giusto il libro in TITOLO. – Year X (XXXI) – No. 20 (81) Summer/Autumn 2020, a scientific and cultural magazine focused on contemporary art.
My website is currently under construction, so some information might still be missing.
Contact me if you want to know more about my work experience and projects.