Who I am

My name is Elisabetta Lo Greco, and I’m a dynamic, curious, and motivated individual with a strong passion for continuous learning.

I’m passionate about AI, marketing, e-commerce and social media. Curious and adaptable, I welcome new challenges with enthusiasm. I don’t know everything, but I enjoy learning everything.

Digital marketing is my 360-degree playground.

I grew up in Sicily and later moved to Turin to pursue my studies and professional career. Raised in a curious family, I was taught early on to ask questions, explore, and step outside my comfort zone. This mindset has shaped me into someone who embraces challenges with energy and determination.

My academic journey reflects my love for learning: I hold a degree in Graphic Design and two Master’s degrees, one in Digital Marketing and another in Writing and Communication. I’m currently expanding my knowledge further by pursuing a Master’s degree in Economics, driven by the belief that ongoing education is key to both personal and professional growth. These diverse fields have equipped me with a solid foundation across creative and strategic disciplines.

Throughout my career, I’ve worn many hats, experiences that span across creativity and digital communication.

Some of the roles I’ve embraced include:

Artist and Author: I’ve devoted time to personal creative projects and authored a book, using different mediums to express ideas and emotions.
Graphic Designer: I’ve developed visual assets for a variety of projects, refining my skills in visual storytelling and branding.
Social Media Manager: I’ve overseen social media channels, crafting communication strategies to boost engagement and brand visibility.
Digital Marketing Coordinator: Currently, I work at NEMBOL Inc., a U.S. Turin-based company. Here, I coordinate digital marketing strategies, manage content, and collaborate closely with international teams and clients.

These varied roles have taught me to embrace a non-linear career path, and I now see each new challenge as an opportunity to grow and discover new passions.

What excites me most is the opportunity to combine creativity and adaptability with my passion for communication.

I aim to grow professionally and one day lead teams, collaborating on strategic projects while sharing the knowledge I’ve gained over the years. I aspire to become a mentor and occasionally teach, not as a main career, but as a way to pass on what I’ve learned and inspire others. I love discovering new things and sharing them, which is why my life is full of passions: photography, drawing, cinema, reading, LEGO, puzzles, and Rubik’s cubes. I’ve been a gamer since I was a kid, and I’d like to get back to playing the piano. My ambitions also include learning French, but more importantly… well, I’ll save the rest for when we meet in person 🙂

Experiences

settembre 2025 – presente

Digital Marketing Manager

Green Terrae SRL

Managed Google Ads campaigns with monthly budgets exceeding €3,000, optimizing audience targeting, and creative assets to maximize ROI.
Launched the company’s SEO strategy from scratch, including keyword research, on-page optimization, and link-building.
Implemented email marketing campaigns using MailUp, and creating a contact database.
Developed a custom reporting web app (HTML, CSS, JavaScript) with the support of AI tools, automating the creation of client-ready performance reports and saving the team significant manual effort.
Defined KPI and conducted data analysis on user behavior to guide product strategies, the marketing goals and reporting.
Collaborated with the sales team to refine cold calling scripts, enhance offer presentations, and align marketing messages with client needs, improving lead-to-deal conversion.
I will plan strategic partnerships with companies, banks, and media outlets to diversify acquisition channels and strengthen brand positioning.

settembre 2023 – settembre 2025

Digital Marketing Coordinator

Nembol Inc.

American company based in Turin with clients from all over the world. Entirely in English. Learned how to work B2B.

Executed comprehensive SEO strategies, managing keyword research, link building, copywriting, and layout optimization for over 150 articles.
Planned and produced social media content for YouTube, Facebook, and LinkedIn, leveraging AI tools such as HeyGen for faster video creation.
Designed and managed email marketing campaigns through MailUp and CRM automations.
Created UX/UI prototypes for company websites and a new software platform using Figma and Zeplin.
Served as a Communication Manager, handling customer care through Intercom and social media, contributing to an increase in software reviews from 3.5 to 4.1 on Shopify and from 3.8 to 4.5 on Google.
Conducted data analysis on customer and campaign performance to optimize the software and guide marketing communication strategies.
Initiated partnerships with bloggers and brands to expand brand reach and strengthen community engagement.

marzo 2018 – presente

Graphic Designer, Content Creator, Illustrator and Author

Freelance

Board Game Design: Illustrated and designed board games with a strong focus on visual storytelling.
Editorial & Packaging Design: Developed branding, print materials, and packaging solutions.
2D Animation: Created 2D animations for record labels and music projects.
Art Exhibitions: Exhibited artwork in various art shows across Italy.
Social Media Strategy: Planned and managed digital strategies for Instagram and YouTube.
Meta Advertising: Managed campaigns on Meta platforms, including budget allocation and performance optimization.
Content Creation: Developed copy and visual storytelling to enhance brand engagement.
Digital Strategy: Developed strategies for TikTok and Instagram – collaboration with Gocciole Pavesi.
Multimedia Production: Edited videos, photos, and graphics to enhance brand identity and engagement.

My studies



Graphic Design

Bachelor’s Degree

Academy of Fine Arts of Catania
09/2019 – 07/2021

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DIGITAL MARKETING & COMMUNICATION MANAGEMENT

Master

IAAD – Turin
09/2022 – 06/2023

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WRITING & VISUAL STORYTELLING